In all, Looking Glass Friends was downloaded 1, 368 times and two audiobooks were sold as well. From my, admittedly, limited experience, these were excellent results, of which I am very proud.
All the traffic was funneled through this simple Facebook ad. It was the "Buy Now" button that made all the difference. I see that the button doesn't show here, but it was there when the ad was live on Facebook, and it enabled Facebook users to click their way directly to buying/downloading the book with no intervening steps. This, coupled with the number of awards the book has won, made it super-easy to get Looking Glass Friends, while the awards vouched for the story's quality in lieu of reviews.
In my experience, Facebook users do not tend to spend money, but they are very supportive of creative ideas, and when something is offered for free, they will participate willingly. Once Looking Glass Friends made it into Amazon's top seller pages, I am sure downloads were generated that way as well.
The Day After
I hope other authors find my experience helpful.
All My Best,
E. L. neve