Wednesday, January 30, 2019

Can You Relaunch a Book Published 2 Years Ago?

I feel like the proud parent of two children. My elegant girl is a contemporary romance, the winner of 15 book awards. My boy is a teen fantasy, winner of 7 book awards. Each book is written under a different pen name. The success of one does not affect the other, because they live as separate entities out there in the world. Just like two separate children.

Like a mother in a historical novel, I chose to back the boy with my limited funds. "The Crystilleries of Echoland" was published in March, 2018. I relied on as well as Facebook to launch the book on a sea of champagne, and it is doing very well. My girl, "Looking Glass Friends", was forgotten by all--except me. And then a surprise came...

I ran a free book promotion for "Looking Glass Friends" and the novel hit Amazon's free book best-seller list. 

Hmmm... perhaps it's time to relaunch this novel, originally published in 2016.

Relaunching A Novel Published in 2016

Online Book Club Reviews (

This is a crucial step. I warmly recommend this community of readers to all authors. Your purchase of the review package goes towards maintaining the site; the reviewers do not receive payment but are called "volunteer reviewers".

There are 10 excellent reasons for using

  1. More people will discover your book.
  2. The community will begin to discuss the book on their forum. 
  3. You book reviews will appear on the site. 
  4. If readers like the cover, they can share it on Pinterest.
  5. If readers like the review, they can share it on Facebook and other social media sites.
  6. You can request that the reviews be posted on Amazon, and the reviewer might choose to do so, writing a new, short version for Amazon.
  7. Reviewers will likely list any typos they came across. This has been enormously helpful to me in perfecting the book.
  8. As you read the reviews, you will come to see your novel through the fresh eyes of readers. You may discover errors you'll want to change.
  9. It's an enormous boost to see your book appreciated by many readers.
  10. Once your book has many reviews, you can choose to use the site's Book of the Day promo, to back your Amazon free book promo. You will likely hit Amazon's free best-seller list, and your book will be downloaded by thousands.

Book Ads: 

I've tried advertising with several venues, but with my small budget I find that Facebook offers me the best results...under limited circumstances.

  1. The ad must be well targeted. I begin by selecting the location, age and interest carefully. Then as data comes in on how the ad is performing, I tweak the age and demographics. 
  2. I include a "buy now" button with my ads. Without this button, Facebook ads do not lead to external link clicks (or very rarely). 
  3. Even if people who visit my Amazon book page fail to buy the book, they seem to add it to their Amazon Unlimited list, because the book's seller ranking is beginning to improve. 
Book of the Day on

I'm about to test this ad with "The Crystilleries of Echoland". If successful, I will definitely proceed with an ad for "Looking Glass Friends" once enough reviews come in.

Best of luck to you with your books!

E. L. Neve

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